Which of the many different types of social media platforms have you found works best for you in the promotion of your books and why?
I’m on Facebook, Twitter, Goodreads, LibraryThing, LinkedIn, about.me, Google+, and YouTube (and those are just the ones I can remember). Some I’m more active on than others (actually, I mostly just use Facebook and Twitter).
I blog here and (sometimes) on my personal blog (like R.J., my personal blog has fallen into disuse).
I’m on a bunch of listservs and email loops (mostly as a lurker—who’s got time to do all that commenting?).
I also pester people via Mailchimp (rarely).
I have no idea if any of it really works for selling books. I suspect that all the exposure helps, at least indirectly, if for no other reason than getting some people to remember my name is a good thing. If they ever see it again (say, on a book cover), they may be ever-so-slightly more inclined to investigate further.
That’s okay with me, too, because I’m not trying to generate sales directly. I’m in this for the long haul, so I see my interactions on social media as just that—social. I try to be entertaining and humorous. I try to be interesting. I try not to always talk about my books. Sure, I mention them from time-to-time. After all, many of my friends, followers, and all-around homies are interested in my books and writing career.
Bottom-line, I engage in social media not for the bottom-line. I engage in order to entertain, to stay connected, to interact with my fellow readers and writers, and to participate in the larger book-loving community.
And, boy, has that community has shown me a lot of love. When I participated in the Kindle Scout program (for RUNNING FROM THE PAST), my social networks stepped up big-time. The amount of support I got for that campaign was overwhelming, and I know for a fact that it contributed mightily to the book’s success. (And for that, I’m grateful.)
Of course, let’s be real. My number one purpose for social media?
Posting pictures of food (this is my Killer Tofu, in the, uh, flesh).
And speaking of Goodreads, I’m giving away a signed trade paperback of my horror novel, THE TASTE (actually, I’m giving away two copies). Go here, enter, and good luck!