How do I react to negative reviews? By Catriona
Okay first, I need to make a distinction between A. a review, by a reviewer, in a publication or on a website where reviews are published and B. a rating, possibly anonymous, by a private individual in the role of a consumer.
I have no beef with B. When I'm operating as a fellow consumer, I look at the yellow bars on Amazon. If the numbers are large enough you can sometimes draw conclusions. (On the other hand, if a book has eight to eleven five-star reviews, all beautifully composed, and nothing else . . . I tend to assume the author is in a writer's group. And brings cupcakes. Call me a cynic.)
But I don't look at my own books on Amazon, so I've never seen any good or bad star-ratings to react to. The upside of this speaks for itself, the downside is that when people write glowing testimony and then I meet them at events, I never say thank you. Ahem. THANK YOU!
And the reason I don't look at my own books to find out what people are saying? They're not talking to me. They're helping readers decide whether to buy a book. Or, if they are talking to me, it's kind of weird, isn't it?
But what about A? The press and trade reviews feel different to me. They're one of the ways our community expresses the fact that it's a community. (Does that make sense? My one year of social anthropology was a long time ago.) So how do I react to negative reviews in newspapers, trade journals and websites? Well, I can tell if the review is good or bad from the subject-line of my publicist's email "ANOTHER KIRKUS STAR!!! YAYYYY!!!!!" or "Here is the PW review for your files".
So I either click the link, cross-post, share, put a quote on my website and redesign my bookmarks or . . .
Of course, if someone reads that publication or follows that website, they'll hear the thoughts of the reviewer. But they won't hear it from me.