Terry here with our question of the week:
Tuesday, July 7, 2026
Suspicion or Empathy?
Sunday, July 5, 2026
Imagine a Crime... by Matthew Greene
Friday, July 3, 2026
Rinse and Repeat by Poppy Gee
Aside from promotion, what’s the first thing a new author should do after publishing their first book?
1. Start work on your next one. A new novel is the best way to promote the old one, and working on a new novel is the best way to keep yourself busy and productive during the rollercoaster of publicity. This is my key advice, but there are two other things I also do...
Thursday, July 2, 2026
It's later than you think, by Catriona
Aside from promotion, what’s the first thing a new author should do after publishing their first book?
Angela, Gabriel and Eric have said a lot of it and very well already this week, but I'll chip in. It's about promotion, The thing is, by the time your book's out it's quite late (too late?) to start promoting it. I've learned this the hard way. Ideally, you should be on the case months before the publication date - sending out review copies, pitching articles and guest posts, building a list for a newsletter, getting a vibrant online presence up and running . . . putting the finishing touches to the bunker where you'll go and hide because that all sounds too dreadful to be borne.
Truly, it's quite an unusual combination to find inside just one human skin: a love of sitting alone in a room typing for 90% of the time; and a passion for jumping up and down saying "buy my book!" for the other 10.
What makes it less dreadful is to be among friends. Angela's point about building community is really key. If people are boosting your signal because you're a good 'un who lifts up other voices in between hoping they'll lift yours, it's a lot less soul-destroying, like peeing in the ocean, lonely.
I don't know what writers would do who don't LOVE reading books quite like the books they write - not my only or even main question for these individuals (because isn't that kind of weird?) - but it's quite easy for me to spend almost all my online time talking about the wonderful books I've read, am reading, want to read, can't believe I've only just heard about . . .
For example. here's what's happened since I got to Scotland on the 2nd of June:
The one bit of promotion that does need to wait until the book actually exists - so yay you're not too late for it! - is personal appearances. Whether it's public libraries, schools, Rotary clubs, bookclubs, writers' groups, conventions, festivals . . . there are a lot of committees with a lot of speaker slots to fill year after year. If you're willing to travel a bit, donate profits from books sales to a good cause and be felixible, easy to deal with and entertaining, you can be quite busy while you write that second book, submit satellite short stories all over the place, plan the next round of promo further in advance and . . . remember to take your book off the shelf and smell its wondrous pages every now and then,
Cx
Wednesday, July 1, 2026
Get (back) to it by Eric Beetner
Aside from promotion, what’s the first thing a new author should do after publishing their first book?
There are a lot of answers to this including taking a moment to enjoy the feeling, be proud of what you’ve done. There are an equal number of things authors should NOT do, including obsessing over reviews on Amazon or Goodreads.
I think one thing that doesn’t get discussed enough, or practiced enough, is to get to work on the next thing. Always be writing. Ideally, this process should have started long before a book is released in that slow liminal space while the gears of publishing grind slowly to move the lumbering beast forward inches at a time. But please don’t ever sit back and enjoy the glow for too long. Anyone who has ever sat in front of a fire knows that in time, usually shorter than you think, the fire dims, the coals stop giving off heat and you are left cold and alone.
Let’s think positively and say your book does well. Readers, agents, publishers will all be anxious for your next book. Maybe it’s a sequel, maybe another stand alone, but either way if you haven’t even started it yet, then the gap between books will stretch to a point where readers might move on.
Use the momentum of a fresh release to urge you on. Writing is all about inertia. If you don’t let the engine stop turning, then it won’t fight you the next time you try to fire it up.
And don’t rely on a contract deadline because there will come a time when you don’t have that to motivate you. Every writer starts writing without that looming deadline to all them along, so you know you can do it. Write each new story under your own deadline where the goal is simply to finish and make it great. You don’t need the carrot on a stick to keep you trotting along.
Yes, take the time to share each new triumph whether it is appearing on a best seller list or just getting a 5-star review. But never dam up that creative river with a book that’s already out in the world. Keep writing, keep working.
There is a difference between a writer and someone who has written. If you are a writer, then you have more than one story to tell. Keep writing as if hordes of readers are banging down your door to get to the next story. Write as if Hollywood producers are pacing the floors of their ocean-view offices wondering where the next blockbuster will come from your pen. Write because you are a writer and that’s what you do.
Every writer should be able to tell anyone what their latest book is about and also be able to give a tease about the thing they are working on now. Don’t delay.
If you look at the output of your favorite writers, the most prolific and most successful, they will all be working constantly on the next thing.
So congratulations. Now get back to the keyboard and do it again.
Tuesday, June 30, 2026
Welcome to Heartbreak Hill
Aside from promotion, what’s the first thing a new author should do after publishing their first book?
Truth be told—it never changes.
Whether it’s your first book or your twentieth, you celebrate. And you should. You did what Hemingway famously described: you sat before the typewriter—or the keyboard—and bled.
You wrote the story. Then rewrote it. Then rewrote it again.
You waited for developmental edits, line edits, copy edits, and proofreads. You listened to beta readers. You listened to well-meaning people explain they have a million-dollar idea...if only they had the time. Some even offered to let you write their book in exchange for a cut of the profits.
If only.
You crossed out if only because you found the time. Usually at the expense of weekends, sleep, family dinners, and whatever social life you once enjoyed. The dog forgave you. The cat is still considering its options.
If you were especially organized—or were fortunate enough to possess the rare mutation known as a marketing brain—you built a website, established a social media presence, lined up reviewers, contacted bookstores, booked podcasts, and courted influencers before publication day.
You’ve climbed a mountain.
You just don’t realize you’ve reached Heartbreak Hill.
That’s where every author asks the same question:
What do I do now?
If it’s your debut, you probably think you’ve done everything possible.
You haven’t.
That realization stings.
If you’re a veteran, the question changes slightly: What can I do better? What can I do differently? The champagne has been poured, the congratulations accepted, and while it’s still gratifying, you know publication isn’t an ending. It’s a checkpoint.
Then you look at the keyboard.
There are really only two choices.
You can walk away because you’ve said everything you wanted to say.
Or—far more likely—you start another book. Maybe a short story. Maybe something entirely unexpected.
Because that’s the inconvenient truth about writers.
There is no finish line.
There’s only the next blank page.
Monday, June 29, 2026
Celebrate!
Aside from promotion, what’s the first thing a new author
should do after publishing their first book?
CELEBRATE! For all the years of writing, re-writing, hoping,
praying, despairing, and finally just persevering. For the hundreds of query
letters, the never-ending string of thanks, but no thanks. For all the times
you thought this would be it, but it wasn’t. Celebrate. You have earned it. And
you will never feel this exact feeling again.
Then throw yourself a big old, ain’t I special party! At
least that’s what I did. And I have zero regrets. Zero. There will be plenty of
time to worry about sales reports, and selling enough for the publisher to want
number two, and earning out. But for one night, or a month, or however long you
want, celebrate that moment. You accomplished something extraordinary, whatever
else happens.
Once the champagne bubbles have burst and you sink back to
earth, get back to work on writing your next novel.
Finally, take advantage of all the opportunities to fully
become part of your writing community. Join the organizations. Show up to reader/writer
conferences. Talk to readers to let them know you have arrived. And most
importantly. Go to the Debut Author Breakfasts, they are phenomenal, but will
cost you at least one minute of your fifteen minutes of fame, because you will
feel like a star, for a minute.
But above all else, I say again, Enjoy this moment for all
it’s worth.
Thursday, June 25, 2026
I Sell TENS of Books from James W. Ziskin
—Liz Nugent, author of Strange Sally Diamond
“The Holdovers meets The Bad Seed,”
THE PRANK. A picture clipped from Playboy magazine, a missing Swiss Army Knife, and a prank gone terribly wrong conspire to make Christmas 1968 a deadly holiday to remember.
From two-time Edgar Award finalist, Anthony, Barry, and Macavity award-winner James W. Ziskin, THE PRANK releases July 2026.
836
Wednesday, June 24, 2026
The Ignorance-Is-Bliss Approach
Do you keep track of your sales numbers? If so, how? What tools and processes do you use? Would you recommend doing so?
by Dietrich
You finish your novel, send the manuscript to your editor, and now you’re faced with a choice: stress over marketing metrics, or close the laptop and let the universe take the wheel.
If you lean toward the latter—like I do—you’re not alone. Some of us share a similar philosophy: obsessing over data can choke the creative process. We figure that if something earth-shattering happens (like a book hitting a major bestseller list), the phone will ring.
This attitude lets us focus on writing the next book while we occasionally check reviews to keep a finger on the pulse. This hands-off approach helps keep our mental health intact, but it’s also a little like driving blind. Relying solely on a publisher or publicist has a few snags. Publishing houses tend to move slowly, and royalty statements don’t arrive weekly. By the time you notice a dip or spike, months could have passed. Also, publicists eventually move on to other projects, leaving no one to monitor your daily metrics. Small victories can slip by unnoticed. For example, your book might be climbing a specific Amazon subcategory, but you’ll never know if no one is watching.
Fortunately, tracking your numbers doesn’t require a degree in data science. The industry has evolved, making the process relatively painless. Amazon Author Central offers free geographic data on your weekly BookScan sales (which capture physical book sales in most major retail stores) and tracks your historical Amazon Author Rank. Additionally, some major publishers now provide internal author platforms with up-to-date print and e-book sales data.
You don’t need to check the numbers daily. A simple monthly check-in works well: set a calendar reminder for the first of the month and spend ten to fifteen minutes reviewing your data. Or, you could just check the data after a specific event, such as a major media interview or a promotion, to see whether the buzz has translated into sales.
Knowing your numbers can tell you where your readers are buying your books, which marketing efforts are paying off, and how your career is moving. It removes some of the guesswork from the business side of writing. That said, if the idea of tracking data still triggers a headache, you still have reader feedback through reviews and comments.

Tuesday, June 23, 2026
Wanna Buy a Book?
Terry here, with our question of the week:
Monday, June 22, 2026
What do I keep track of? by Matthew Greene
Do you keep track of your sales numbers? If so, how? What tools and process do you use? Would you recommend doing so?
This is a tricky one, since the short answer is: "No, I don't." And the longer answer is something along the lines of: "I know I should keep track of this and so many other things, but my irrational fear of numbers is something I really should process with my therapist."
Of course, I'm trying to get better about keeping an eye on the business-related side of things, especially with some exciting career developments in the works. (Watch this space.) One of the rude awakenings I've had about pursuing a creative career is the amount of mental energy I have to devote to the non-creative parts. And clearly, it's something I'm still getting comfortable with.
But, rather than writing a whole blog post about some numbers I don't track, I thought I'd try and identify some numbers that I do track. Are these are significant as sales numbers? Debatable. But they are, in fact, numbers. And they include:
Number of hours spent writing last week: 12 (This was lower than usual this week because I started rehearsals for a play and got consumed, but enough with the excuses!)
Number of words I'm averaging per hour: 700 (Always looking for tips on how to increase that number. Are my fingers not fast enough? Possibly.)
Number of Nerds Gummy Clusters consumed while writing in a typical session: 18
Number of regrets about the aforementioned Nerds Gummy Clusters: 0 (Life is hard enough.)
Number of gay books read during pride month so far: 4.5
Number of projects I'm bouncing between at the moment: 9
Number of projects I should be working on at one time: 3, tops
Number of margaritas it would take for me to agree to taking on another project: 1.5
Number of days I spent this week being grateful I get to spend (most of) my time doing creative things: 7 (awwwww...)
Saturday, June 20, 2026
Bad Reviews by Poppy Gee
An effective piece of writerly advice is to go online and read the one-star reviews of your favourite authors. It's perversely pleasurable and reassuring to be reminded that even bestselling authors get bad reviews.
Can you guess which bestselling author received this shocker?
Oh but
then it gets so so so much worse. Just a few hours after the wifey leaves, the
author introduces a hot young Yankee law student, who is rich and smart.
Despite her being over qualified for the job she begs Jake to let her
"carry his briefcase" and work as his free law clerk. This bra-less
(yes they mention that she is bra-less at least 5 times in the book) scantly
clad liberal lady throws herself at Jake again and again. Of course he
dutifully denies her. Why is this character introduced? To feed the male
fantasy of course. What's hotter than lording over a smart strong woman who
happily follows your every bidding and drools over your amazingness...
Oh, dear. Poor
John Grisham. As a fan of his work, I don’t agree with this take at all. In
this next review, the reader describes all the things they hated, which are the
things I like about Patricia Highsmith:
This
novel moves at a dismally slow pace. The reader has to wade through more than
100 pages before any real hint of a plot appears. The story line is weak and
drawn out with repeative descriptions of topography and bland dialog. I only
finished it because I paid handsomely for it.
Another
reader admitted:
At one
point, I actually chose to scrub my bathtub instead of sitting down to finish
the book...
Ouch. Poor
Patricia Highsmith.
It’s a
good idea to avoid looking at reviews for a few weeks or months after your book
first comes out. Unless you’re a professional actor, it’s hard to do publicity
or events after reading a sharply worded account of the disappointment and
dismay you’ve wreaked on an innocent reader.
But after
the excitement and anxiety of launch fades, it can be productive to read your
reviews. Do this analytically. See if there are some common reactions. For me,
many readers were frustrated by my ambiguous ending in BAY OF FIRES. That’s
something I won’t repeat, or at least, I’ll work harder to make sure my next
endings are stronger.
My worse
reviews are etched into my aching heart:
God Awful
That was
it. I felt terrible for that poor reader. And then this one:
The
ending was so bad I wanted to throw the book against the wall when I finished,
but it was an iPad so I couldn’t.
Ouch. Poor
me!
The best
one I ever got was in a newspaper where the reviewer likened my writing to Annie
Proulx. That was lovely to read.
Reviews
are for readers. Try not to worry too much.
If you’re feeling disheartened by a particularly vicious one star, pour a nice cold drink and head to your favourite author’s Goodreads page. It works a dream!
Thursday, June 18, 2026
One Star, Shining in the Darkness, by Catriona
What advice do you have for new authors on reviews? Do you read reviews? What is the best ever review you’ve received? What’s the worst and most hilarious? Share it with us!
I read trade reviews when I'm lucky enough to get them - the Wall Street Journal said "Hitchcock-like suspense" about The Dead Room and all of a sudden I know what my first tattoo would be.
And I read Amazon reader reviews too - but with one proviso: I read them about books I'm maybe going to buy and read. That's what they're for. I don't read Amazon reviews of my books; they're not for me.
Tuesday, June 16, 2026
Do You Trust the Source?
What advice do you have for new authors on reviews? Do you read reviews? What is the best ever review you’ve received? What’s the worst and most hilarious? Share it with us!
My advice to authors about reviews is simple: DON’T.
The easy answer, which is not a cop-out, is to say that the writer you are today is not the writer you will be tomorrow. If you are serious about writing, let your skills unfold naturally. Listen to yourself first. Trust yourself. If you have an editor, that should be enough. A good editor will show you the gaps and force you to think about your skills and structure. Agree or disagree, the friction should force you to question your intentions and capabilities.
Reviews are different, though they are supposed to be unbiased.
Think of reviews as drinking water. You go to the sink, run the tap, and fill a glass. Water should be clear and tasteless. It’s a public commodity from a trusted source. Most people never think about where it came from, who tested it, or whether the pipes between the reservoir and the faucet did their job.
Sites such as Amazon and Goodreads are public, a democratization of opinion.
The Good is that readers no longer have to depend on the arbiters of culture, those newspaper critics who decided what deserved attention.
The Bad is, to paraphrase Thomas Jefferson on democracy, the review you get is the review you deserve.
The Ugly is trolls and the complete absence of standards. Nobody agrees on what those stars mean. There are no half-stars. Is it a B+ book awarded a B because of the editing? A four star book merits three or two stars because a stray wet gremlin ruined the formatting? Then there are paid reviews, and the occasional author who uses an alias to knock down another writer.
The Absurd are the nonsense reviews we’ve all read: “Three stars. Book arrived damaged” or my favorite, “Five stars. DNF.”
An algorithm replaces word of mouth, which is how books are found now. The reality is that the marketplace is vast and the field uneven. Publishers publish what they think will pay their rent. Bookstores stock what they think will sell or what they can return to a warehouse. Marketing budgets matter. Money matters, while authors just want to be read.
Most of my reviews have been glowing, but the funniest one came after I had the book (now out of print) reissued. Context: the book had profanity in it, and I tend to use profanity as a pressure release, so it’s never gratuitous. Before I reissued it, I systematically un-F’d my manuscript.
Lo and behold, a generally positive review appeared, except for one criticism: the author resorted to profanity.
Confused, I did a word search for all the usual suspects. The offending epithet?
A single use of the word damn.
It would be nice if readers gathered and discussed my novel while they enjoyed an aperitif. That’s how art survives. That’s how word of mouth works.
The paradox is that writers know all of this and yet we seek validation from reviews. We’ve all done it. We’re human. Like all humans, we need water to survive. Just remember that not every glass is clean. Look at the water, smell it first, and then decide whether you really want to drink it.
Trust the source because it might just kill you (or so says Adrian Monk).
Monday, June 15, 2026
To Read or Not to Read...
What advice do you have for new authors on reviews?
The most consistent advice I’ve received as a newer author
is, don’t read the reviews. I didn’t get that advice, at first, but time has
taught me the error of my ways, as it does. I won’t say that I am 100% cured of
my affection for a great review, especially if it says something like, I read
this book in one setting because I couldn’t put it down. For me that is that review
is the chef’s kiss of reviews. But it is no longer an obsession. When my book
first released, I sat huddling over my phone refreshing it every few seconds watching
and reading every review as it rolled in, trying not to care too much, while
feeling like my whole life depended on those words. With every good review, my pride
soared through the roof. I had never been so happy and confident, sure that
those words written by some stranger, proved that I was to be a writer.
So, what’s so bad about that? Nothing. Not really. But what
about when the review says, and it will, eventually, because there’s no
pleasing everyone, and trolls, “this book was the worst book I ever read.” What
happens to all that pride then? It’s a strange, but very human trait, our
ability to believe the worst far easier than the good. I’m sure that’s not true
for all, but it’s true for a lot of writers I’ve met. Maybe it’s because of
what the great Erykah Badu said, “I’m an artist and I’m sensitive about my shit.”
But a bad review will stick in your craw like a popcorn husk stuck in your back
tooth. You’ll still be trying to understand exactly what they meant, long after
the buzz from all those previous five-star reviews are long gone. So, you have
to ask yourself, is it worth it?
Being a writer was not only hard to do; it was hard to even
dream about. There weren’t a lot of successful writers in my neighborhood. In
fact, becoming an actual writer with books in a bookstore or a library seemed
as big a dream as being Michael Jackson, fantastical and unrealistic. So, achieving
that dream deserves to be acknowledged by applause, a pat on the back, or a
review.
But maybe, like everything else, in moderation. I don’t
think it’s anything wrong with celebrating your own success. I admit that I
have snuck a peak or two at some of my reviews, the good ones and the stinkers.
The good ones for an ego boost. But sometimes the bad ones can provide some
insight, especially if the bad ones start to reveal a trend. It’s not nice, but
if everyone mentions, the same issue, I’d probably take note. I once got a one-star
review that simply said, “not my type of book.” Best one-star review ever.
So read them, or not. Use the good ones as a pick me up, the
bad ones for whatever they can teach you, if anything. As long as you don’t try
to write to the opinion of others and remember reviews are simply opinions. And
as we all know, opinions are like…I think you know the rest.





