Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, July 2, 2019

One Hundred Words Per Minute


This week we are posting about the most valuable business skill that we’ve used in our writing career.
Here’s my take on it.
Terry

It may sound odd, but I wasn’t sure what “business skill” meant. “Business” is a vague word that can take on a lot of meanings. The word business connotes busy-ness. People “go about their business,” and it means they are doing the things they normally do, which may be nothing more than going to the grocery store or picking up the kids from school. “None of your business” means don’t get involved with other people’s lives. 

In the case of writers, our “busy-ness” is focused on writing. I looked up skills for business on the internet and found  this list of Essential Skills:


·       Financial management.
·       Marketing, Sale, and customer service
·       Communication and negotiation.
·       Leadership.
·       Project management and planning.
·       Delegation and time management.
·       Problem solving.
·       Networking.


It strikes me that the skills that help us succeed in our writing career are basically the same skills needed to succeed in everyday life. We have to manage our money, communicate, negotiate (with ourselves and others), provide leadership (leading ourselves to our desk to get to work), manage our time, solve plot problems, etc.. When we publish, we have to learn the arcane business of marketing and sales, we have to network, which involves not only marketing our own books, but supporting fellow authors in their efforts.

 And the same thing applies to “advanced” skills in the list below.


·       Complex problem solving.
·       Critical thinking.
·       Creativity.
·       People management.
·       Coordinating with others.
·       Emotional intelligence.
·       Judgement and decision making.

·      
Service orientation.

Which of these things has been most helpful to me? None of the above. When I was in grade school, I taught myself to type. Who knows why? It was a whim. I had seen my mother type since I was a child—she was a fast, accurate typist whose skills were essential in the World War II years when she worked in a munitions plant. When my father was in college when I was a toddler, my mother typed his papers. I remember going to sleep to the sound of the typewriter. So maybe it was admiration for her that drove me. But whatever the reason I had for learning to type, I’m not sure I ever had a more useful skill. I worked my way through college typing, and in college typed all my papers. in writing it has been a key skill. I’ve always been a fast typist, so when people say that I write fast, I sometimes think that’s because I can type as fast as I think.

When I lost the use of my right hand for a time a few years ago, I wondered how I was ever going to write my next book. Turned out that if you type over 100 words per minute, typing with one hand still gets you 50 words per minute. My fifth book was written entirely with my left hand.

As I writer, of course I value creativity, time management, marketing, critical thinking, networking, and all the rest. It’s important that I have computer skills, that I am able to give talks that have substance and humor, that I can update my website, that I can navigate the internet for research, that I can participate in multiple social media sites. It’s valuable to be able to delegate jobs that I can give someone else to do, like recently hiring someone to read all my books and put together a Bible of characters. I have to be able to make a judgement about whether an idea I have for a story is going to be viable. When the times comes, I have to be able to edit effectively. I have to communicate about my books, from pitching the initial idea to my publisher to talking to readers about them.

There’s hardly a business skill that isn’t useful, but for my money, the time I took to teach myself to type all those years ago tops the list.

Terry Shames
A Risky Undertaking for Loretta Singletary
The Samuel Craddock Series
www.terryshames.com




Friday, June 2, 2017

Golden Handcuffs

Does marketing your book feel oppressive or liberating?

by Paul D. Marks

So a guy walks into a store and buys a dozen pairs of handcuffs. Maybe he’s a cop. Maybe he’s kinky. Or maybe he has something else up his sleeve. We’ll find out later in this piece.


But the answer to this week’s question is neither really, marketing is not oppressive or liberating. It’s just something that has to be done. And knowing it will help sales helps motivate me. That said, the amount of time spent on marketing can sometimes seem draining or at least frustrating. Yes, I’d rather be writing. But part of writing, especially these days, is doing one’s own marketing or doing it in conjunction with the publisher.

It’s hard to go out there and toot your own horn. It seems inappropriate. On the other hand, as the saying goes, if you or I don’t do it who will? Still, I remember the old saw, “Fools names and faces are often seen in public places.” But isn’t that what we want to do – get our names and our books out in public places?

But now as I'm writing this, the more I think about it, the more I think that in a sense it’s actually liberating to do marketing. Why? Because you get to be in control. And while it would be nice to have enough money to buy a full page ad in the New York Review of Books there’s a lot you can do for a hell of a lot less money. And unless you’re one of the Chosen Few your publisher is probably pushing a dozen (or more) books at the same time they’re pushing you and yours…if they’re pushing you at all. So if you want to get noticed you gotta do it yourself in whole or in part, especially if you’re with a smaller publisher. But even if you’re with a big publisher you could end up being the little fish in the big pond and most likely it’ll be the big fish who get all their attention while you flounder.

Case in Point:


When I wrote White Heat I’d had a bunch of short stories published in various places but I certainly wasn’t a “name” writer and no one really knew who I was. So White Heat was an unknown novel by an unknown writer and an unknown quantity. It literally came out of nowhere. But it did pretty well, both in terms of sales and recognition. It got to #2 on Amazon’s paid Noir chart, did pretty good on other paid charts, and hit #5,892 overall for Kindle. And stuck around for a while. Paperback sales were good too, but admittedly not as good as the Kindle. And I think I owe its success to marketing of various kinds as we tried all kinds of things.

We also sent it out for reviews to as many places as we could think of. And overall, it got good reviews, including from Publishers Weekly and other respectable publications and reviewers. Word of mouth also helped. And ultimately it came in second place in the SouthWest Writers Annual Writing Contest and won a Shamus Award.

I’ve talked in other posts about different ways of promoting, so you can find those here: http://7criminalminds.blogspot.com/2014/12/blog-tweet-meet-and-greet.html and here http://7criminalminds.blogspot.com/2017/02/face-to-facebook.html. But one thing I don’t think I talked about in those other pieces are some of the gimmicks I tried in the early days in order to get noticed. When I was trying to break into Hollywood I was young and eager and pretty much willing to try anything. Hell, I would have baked myself into a cake and had it delivered to Barry Diller if I could have. But what I did do was try to get the attention of producers and other Hollywood types creatively. For example, I remember going to a toy store once and buying a bunch of plastic toy handcuffs and sending them to producers and others with my pitch letter for a thriller/crime story, hoping to grab their attention. And it worked. I got in to see some pretty big people. Marketing! But I wouldn’t try this today – today you’d probably get arrested. It’s a different world.

I didn’t try anything like that with White Heat or Vortex, but I did do a fair amount of marketing of one kind or another. And White Heat, in particular, kept bouncing into and out of the top 100 in Noir and other categories for about 3 years.

I’m not saying any of this to brag, I’m sure others have a lot better sales than I do. What I am saying is that for a book that came out of nowhere from a writer nobody’d ever heard of it did pretty well. And I think the reason for that is because we tried various marketing techniques, most of which we did on our own. So, in that sense marketing is very liberating. And it’s just part of the job these days. Marketing is like wearing golden handcuffs. They’re gold but they’re still handcuffs, liberating and oppressive at the same time 😉 .

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And now for the usual BSP:

My story Twelve Angry Days is in the May/June issue of Alfred Hitchcock Mystery Magazine, on sale at newsstands. Or click here to buy online. If you like food and you like mysteries, I think you might like this story.



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I'll be at the California Crime Writers Conference in Culver City, June 10th and 11th. I'm on a panel called "The Long and Short of It: Short Stories and Novellas vs. Novels" with William Kent Krueger, Kate Thornton and Travis Richardson, moderated by S.W. Lauden. Hope to see you there!
http://www.ccwconference.org/